Friday 12 November 2010

Genre theory

There are several theories on the subject of media genre, which include:

John Fiske -

"Any one programme will bear the main characteristics of its genre, but is likely to include some others: ascribing it to one genre or another involves deciding which set of characteristics are most important" 

- Any texts main characteristics will be classed as that genre e.g. Lord of the Rings is considered fantasy as it mainly contains the icons of fantasy.

Richard Maltby and Ian Craven -

"The success of Hollywood is reliant on the combination of predictable elements with variation." - Hollywood is mainly successful because films that fit in specific genres have predicatble plot devices.

Edward Buscombe -

Edward Buscome felt that Iconography was the best way to achieve generic definitions.

- A films genre is defined by its icons e.g. A gangster film will contain guns, violence.

In stark contrast Rick Altman suggests:

  • Genre theory presumes that viewers pre-read texts
  • Viewers become passive voyeurs
  • Genres are therefore restrictive
  • Doesn't allow for hyrbids - the blending of genres

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