For our ancillary tasks, we chose to do a film review and a movie poster.
The movie poster was designed around the idea that it had to portray core elements and themes of the short film to the audience at first glance. So we designed the poster with the ideas of grittiness and dark themes in mind throughout. We washed out the colours from the initial photo of the character to emphasise the seriousness of the story, and also so that people could understand the tone of the story just from looking at the poster. The idea behind this was that we wanted the poster to really demonstrate a snap shot view of the story so that the desired audience could recognise it as a social realism piece. The picture of the character is showing his head is down and looking at the floor. By hiding his face, we wanted to create an element of mystery about the character, to intrigue people to his story. We focussed the poster on the main character of the film wearing his costume, so the audience (when watching the film) could recognise the character from the poster.
The way we linked all three of our products was that we had the main character placed on each product. This way the audience would be able to recognise the film from just seeing the character in his familiar costume.
To get a review like the one above, we would have aimed to try and get interviews of the director and cast and also press releases to get the name of the film out. Also, trying to get the film in a film festival. As our film is in digital format, we would also be able to upload the film to online competitions. Through this we would aim to have a review done to further the exposure of the film. This way we would hope that the genre would come through, attracting the target audience.
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